![]() ![]() It goes further to show us what good decision-making looks like – that it can be both moral and effective. The Elements of Choice brilliantly reveals the subtle yet powerful levers that influence your decisions. ![]() This book doesn’t simply analyse the mental fallacies that trip us up. These levers are unappreciated, yet they impact our reasoning every day. Choice: Why the Way We Decide Ma tters, Eric Johnson ’ s long-awaited magnum opus from 2021, is perfectly suited for its time, giving us two missing aspects from that growing litera ture base. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. ![]() Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer?Įvery time we make a choice, our minds go through an elaborate process most of us never even notice. ![]()
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